Essentials of Marketing a comprehensive approach to management | marketing strategy

1. 
   globalization image by Andrey Kiselev from Fotolia.com 
   Globalism has greater cultural understanding.
   Countries are increasingly becoming more interdependent and are traded more frequently, especially as technology makes more effective exchanges and countries relax their trade barriers. Management must be able products effectively and sometimes marketing services to countries with different cultural expectations and economic needs. Poorly planned marketing campaign can alienate customers.

Language barriers

2. The products are marketed worldwide may face language barriers. Even if marketing slogans and persuasive writing can be perfectly translated into another language, language can be translated not as convincing as the United Nations Food and Agriculture Organization of the United Nations . Therefore, management must often rely on marketers to the mother tongue to help guide the marketing process.

Market Research

3. A greater degree of market research to take place in a foreign country. Those in the marketing department are immersed in their own cultures, but they certainly will not have a fluid understanding of the markets of other countries, according to the UN Food and Agriculture Organization of the United Nations. Given that the assumptions underlying culture can vary, international marketing must remain open-minded.

Competition

4. When marketing internationally, the company must be aware of competitors that can provide similar or even competition for cheaper, according to consumer psychologist.

Politics

5. Marketers must take into account cultural preferences for the marketing companies to overseas. For example, there is a large population in India and Hindi restaurants multinationals to create menus that appeal to cultural food standards, according to consumer psychologist. Political issues are also a concern. Some countries have stricter control over the media. For example, some governments in the Middle East could not enjoy sex ads.

Stereotypes

6. Marketers must be careful about stereotypes. Some cultures might be more offended by stereotypes than other crops, according to consumer psychologist. Countries generally have a continuum of cultural traits that other countries tend to generalize.

Cultural trends

7. Marketers should assess the basic elements of the importing country 's cultural trends using four scales. First, marketers must have an idea of where the country tends to be more individualistic or collectivist. Second, disparities in power should be taken into account, since these differences can have an impact on consumers at an emotional level. Third, crops must be evaluated on male or female, culture is, according to consumer psychologist. Fourth, crops must be evaluated on their ability to tolerate uncertainty.

Franchise

8. Some cultures prefer direct communication and are more influenced by advertisements that clearly describe the product benefits, according to consumer psychologist. Other cultures are more influenced by commercials that imply certain advantages.

Target groups

9. Marketing to a whole culture can be quite difficult. But many companies are also trying to market to target specific groups within a country, depending on the consumer psychologist. This requires that marketers understand the preferences that can be very different.

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