for the preparation of electronic press kits | Marketing Strategy
A press kit is a compilation of information that any news organization, venue or another company could need to know about you and what you do. The elements you include in your press kit depends on the type of work you do. You can make electronic press kits available on CD, DVD and websites to provide easy access to the material. The advantage of an electronic press kit is that the elements can be easily used by the press and in signage and brochures for events. Photos, videos and sounds can also be used to promote your product.
Create a folder on your desktop called "Press" by right clicking on the desktop and select "New" and "Folder." This folder is where all elements of the press kit will be saved.
Use the word processor to type your documents. For a company, include a brief company history, information on the activities of modern society and a paragraph biographies of business leaders. Also include your mission statement and a description of your company's products. If you are an artist or author, a statement about your art, music or writing and a list of works such as books, albums and songs, or artwork.
Create an information sheet with all the important information. Format this information as a bulleted list.
Include all current press releases by registering them in the folder you created. If you only have hard copies of press releases, scan them and save them in PDF format (. Pdf).
Add documentation in Doc (. Doc) or PDF. If you use Word 2003 or earlier, the document is automatically saved in the Doc format. Later versions of Word or other word processing programs you need to choose "Save As" and select the Doc format. To save PDF files, you need drivers PDF. These drivers are provided with Adobe Acrobat or other PDF creation software.
Include all applicable logos vector graphic format. This allows the image to resize without losing quality. The most common formats are Adobe Illustrator (. Ai) and Encapsulated PostScript (. Eps) in which any vector software can generate. If your logo is not in vector format, load the file into a vector drawing program and convert it to a vector graphic using the trace option. If you do not have access to a vector graphics program, a designer can convert your logo for you.
Use the software to create vector any stage necessary or room layouts. Save these files in PDF format.
Include high resolution photos of you, anyone involved in the project leaders or society. More photos may include those applicable to products, book covers, shows or events. Photos must be high resolution - at least 300 dpi and at least 1500 by 2100 pixels. Large pictures are ideal because they can be used at any size. A photo can not be extended if they are taken at a lower resolution. Scan in photos paper. All photos must be saved as JPEG (. Jpg).
Record a digital video or audio clips for samples of your work if you're an artist.
Backup or move all files in the folder you created in step 1 by dragging the folder.
Open the folder and select all files. Right click on the selected files and choose "Send To" and "compressed file." The photos and vector graphics are large files and take much space. Compress files keeps them in one place and gives them a smaller footprint.
Determine how to distribute the press release. Depending on the size, the compressed file can be saved on a CD or DVD. The file can also be distributed on a website.
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