sample marketing strategy: Marketing ideas for insurance agencies

Newsletters can be an effective marketing tool for insurance.
Due to the high level of competition in the insurance industry, agencies should develop effective marketing strategies. As you plan marketing campaigns, the emphasis on raising awareness in your region through education, dispelling myths of insurance, and work with other local companies access to potential customers.

Building a reputation

When customers are faced with a choice of insurance companies, they often choose the one that created an image of reliability and one that has greater name recognition. Therefore, marketing strategies that build credibility and awareness can lead to more leads and sales opportunities. As you make a marketing plan for the year, build in simple activities that will increase your profile in the community, the choice of events that you build a reputation as an expert and trust among potential customers . You could write a column for financial and insurance for a local newspaper, for example, or to conduct a series of ongoing public education at a community center. Both will educate and provide value to potential customers down the name of your organization in the community. You may also sponsor local groups, for charity events and participate in meetings of community affairs.

Since much of the marketing and exchange of information happens online, print quality marketing materials can have a big impact on potential clients touch. To convince customers of your insurance agency is a real company with real people --- as opposed to the shadow of online businesses, they are exposed to --- to enhance your physical location and create a design not too flashy. Instead, aim to inform your customers that you exist outside the physical world. You can choose to send a monthly or quarterly, for example, or send a single sheet of sale that advertises new promotions and updates on insurance rates. When mailing to existing customers, include a reference card that offers a reward or a discount when they pass the name of your agency to another person.

For immediate access to a wide range of potential clients, partners with local companies. If your agency sells health insurance companies with a local approach offers special rates for insurance policies throughout the company. If you offer auto insurance, working with many cars to negotiate a discount for new customers when they buy a car from the agency and the agreement will benefit the customers with the best rate and the car lot due to additional interest in the car / packing and insurance. If you provide insurance for homes and renters, contact real estate agents to work on the potential and special promotions.

marketing strategy sample