writing a marketing plan for a new product gifts | marketing strategy

If you have a new product gift you'd like to promote to your customers, creating a marketing plan is the first step in spreading the word and encourage people to take action. Development of a strategy in a marketing plan is worth the candle. It will help you stay focused so you can achieve your goals. A marketing plan should not be a complex document, it just needs to provide to take actions that will help spread the word about your special gift.

1. Set an achievable goal. Your marketing plan provides a blueprint for achieving this goal. Having a goal makes it also easier to monitor progress. Do you hope to promote a new product or service offering free gift? Are you trying to build a mailing list? Want to increase your customer base?

2. Identify your target audience. It is also important for setting a business objective. You need to know exactly who you are selling. If you create a marketing plan nonprofit that targets everyone, you will lose time and money. Learn everything you can about your target market, including demographic information such as gender, age, education level and lifestyle. You will also need to know common problems in their lives, as this can present an opportunity to market your product as a gift solution.

3. Define your marketing methods. Once you set your goal and identify your target market, you can choose a marketing method that best help you promote your gift. Direct mail, newsletters, blogs, websites, social networking sites and commenting on the forums can be effective.
   
   
   
   Your target audience will determine which method will be more effective. For example, if your product is aimed at teens, blogs and comments on forums where they spend time can be effective. You can choose more than one marketing method, but the important thing to remember is that you must be consistent for all your efforts to produce the desired results.

4. Develop a Unique Selling Proposition (USP) that will allow your gifts stand out products from other products in your target market is everywhere. You want the members of your target market to view your product unique. This can be difficult, but answering a few questions can help you. For example, your product is the only of its kind? Have you been in business more than your competitors? Is there anything about your product or business that is unforgettable? Once you understand what makes you unique, write a sentence describing it. For example, Papa John's Pizza USP is simple and memorable: "better ingredients better pizza .."

marketing strategy sample